Released on: November 16, 2007, 2:21 pm

Press Release Author: tyBit, Inc.

Industry:

Press Release Summary: Client-side search application, tyBitT announced that it was
opening it's adScriberT Program up to ALL types of businesses and will be giving
away free advertising on it's Unified Search Application.

Press Release Body: Client-side search application, tyBitT announced that it was
opening it's adScriberT Program up to ALL types of businesses and will be giving
away free advertising on it's Unified Search Application. "This is an interesting
approach to search advertising," said William Presley, OSL Search Analyst.
"Businesses can barter for targeted advertisements - instead of paying money for
ads. Search usage is traded for advertisements." During Beta, adScriberT ads are
displayed on a run-of-site basis including video ads. "While not yet keyword
relevant, this allows small businesses unable to afford pay per click (PPC)
advertising a chance to get started. This is obviously a market stab at Google's
affiliate or AdSenseT model," said Pressley. Company officials claimed the drive
behind tyBitT was their dissatisfaction with the search industry\'s PPC & affiliate
models susceptible to click fraud. Their click fraud experience with Google and the
Fayetteville Observer Newspaper led to class action litigation.

Briggs believes the definitive solution to click fraud and a search market
alternative is tyBitT. "Our partners aren't getting their share of online
advertising dollars, but they have the subscribers. They want fairness,
customization, accountability, and transparency. We can deliver this with tyBitT and
a 40% revenue share - a deal you can't find anywhere else.\'\' Briggs said that's why
tyBitT won Best Product Runner Up at the Channel Partner Expo Show in Las Vegas and
has jammed its partner pipeline with over 40 Telcos, Carriers, ISPs, media
companies, MLM, OEMs and various other subscriber-based organizations to include
non-profits seeking to be tyBitT partners.

Company officials said prospective partners represent a staggering 45 million-plus
tyBitT users. \"The reason is simple\", said Kitti-Jo Finch, GM of tyBitT. \"It
generates value for subscribers, partners, and advertisers.\" Company officials say
tyBitT accelerates search, increases relevancy, personalizes results, and integrates
text, video and other media ads. It also ferrets local content based on a
subscriber\'s actual location, provides privacy displaying results in a single window
- desktop or PDA. From holiday shopping to election results, tyBitT finds it."


Web Site: http://www.tyBit.com

Contact Details: 421 Maiden Lane
Fayetteville NC 28314
910-221-9873